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Live From Chicago!

The show features the industry's hottest products — trucks.

by on Feb.07, 2019

The 111th edition of the Chicago Auto Show is in its second day and plenty of news has already been made. As expected we’ve seen plenty of new trucks, crossovers and sport-utes to make their debuts. While those three dominated the debuts in the Windy City, they weren’t  the only unveilings.

The show attracts the biggest executives and industry watchers, and watching them will be TheDetroitBureau.com, We continue to cover the show, bringing you news as it happens — and even before in many instances. Check back often as the site is updated regularly. (more…)

Toyota’s 2020 Sequoia is Going Pro — TRD Pro

Automaker offers upgrades for TRD Pro line-up.

by on Feb.07, 2019

Toyota added the Sequoia to its portfolio of TRD Pro branded off-roaders for 2020. It debuted at the Chicago Auto Show.

For families whose idea of fun is to get off the tarmac and get a little dirty by hitting the path less traveled, Toyota has stepped up its game with the all-new 2020 Toyota Sequoia TRD Pro — the latest addition to the TRD line-up.

Unveiled today at the Chicago Auto Show, the new Sequoia gets the TRD treatment for the first time. With a chassis fortified by a TRD-tuned Fox shock absorber suspension, plus an array of proven off-road equipment specially designed or selected by Toyota Racing Development engineers, the full-size Sequoia TRD Pro offers off-road thrills for seven.

Truck News!

The TRD Pro portfolio of vehicles includes the Tacoma and Tundra pickups and 4Runner SUV. Introduced in 2014, the TRD Pro lineup emerged from Toyota’s rich off-road racing heritage. The TRD Pro badge signifies a vehicle that’s capable of going where ordinary pickups and SUVs fear to tread, while still retaining the comfort for daily driving, the automaker notes. (more…)

Cadillac Adds to Growing Portfolio of CUVs with XT5 Sport

New package gives customers a more aggressive offering.

by on Feb.07, 2019

Cadillac expands the XT5 portfolio with the new Sport package offering buyers a more aggressive looking crossover.

Cadillac continues to play catch up when it comes to its crossover line-up with the debut of its new XT5 Sport package at the Chicago Auto Show.

General Motors luxury brand had been late to the party when it came to luxury utes smaller than the its class-leading Escalade. However, it’s certainly been trying to make up for lost time since it put its plans in place to compete in the segment.

Product News!

The new XT5 Sport arrives on the heels of brand’s recently introduced XT4 small ute that has quickly become a strong seller for Cadillac. However, the XT5 Sport fills a need for an aggressive-looking model that competitors like Lexus, BMW and others have been offering. (more…)

Ram Brings on Multifunction Tailgate for Pickups

New tailgate offers flexility, functionality -- and takes competition in the midsize truck market to a new level.

by on Feb.06, 2019

The 2019 Ram 1500 will have the Multifunction Tailgate. It will be available across all the 1500 models.

Call it the battle of the beds. The cargo beds, that is.

With the fight for market share in the lucrative pick-up truck market steadily escalating, Ford Motor Co., Fiat Chrysler Automobile N.V. and General Motors all have new or upgraded pickups ready for consumers that focus on features and functions that are heating up their traditional competition.

While some of the updates improve creature comfort, there’s a heavy emphasis on functionality, especially when it comes to both carrying — and accessing — cargo. Ram Truck, FCA’s truck brand, is unveiling a new tailgate for the Ram 1500 that it says will make it easier to use.

Breaking News!

“The Ram Multifunction Tailgate is intuitive to operate, and owners will find it immediately useful,” said Reid Bigland, head of Ram Brand – FCA. “Combined with Ram’s class-exclusive RamBox feature and new tailgate step, we’re taking Ram’s cargo management and storage to the next level.” (more…)

Nissan Tweaks Pathfinder with New Rock Creek Package

New offering adds to functionality, performance of SUV.

by on Feb.05, 2019

Nissan is looking to generate a little excitement with its new Rock Creek package for the Pathfinder.

Looking to generate a little excitement, Nissan is showing off its new Pathfinder Rock Creek Edition — a special package of exterior and interior add-ons designed to “emphasize” the ute’s rough-and-tumble heritage.

The new package, which goes on sale this spring for $995, can be had in seven different exterior colors on the SV and SL trim levels in two-wheel and all-wheel drive configurations, officials noted.

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“The Rock Creek Edition name was chosen to connect to Pathfinder’s family outdoor adventure-minded target customers,” said Scott Shirley, vice president, CMM & Marketing Operations, Nissan North America, Inc.  (more…)

First Look: 2020 Chevrolet Silverado HD

Bigger, more powerful, more variants.

by on Feb.05, 2019

Chevrolet unveiled its full line-up of HD trucks at the Flint Assembly plant where they're produced.

Ahead of its public debut at the Chicago Auto Show later this week, Chevrolet has pulled the wraps off its all-new 2020 Silverado HD.

The heavy-duty pickup will go up against an assortment of all-new or upgraded models in what has become one of the industry’s most competitive, albeit most profitable, market segments. The bowtie brand is hoping to nonetheless “conquest” buyers away from competitors Ford and Ram by offering up a truck that is longer, more powerful and offers an array of new features, including a “Transparent Trailer” system that makes it possible to see the road behind even when towing a boat or camper.

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“We set out to make the best HD trucks on the market, bar none,” said Jaclyn McQuaid, the chief engineer for both the 2020 Chevrolet Silverado, as well as the Sierra HD recently unveiled by sibling brand GMC. (more…)

Toyota Adding a Little Spark to Chicago Show with TRD Pro Tease

Automaker not revealing much with latest clue.

by on Feb.05, 2019

Toyota offered up a bit a teaser for its new TRD Pro offering. It didn't say what vehicle will be getting the package or if it was a separate vehicle entirely.

Toyota was already preparing to show off its updated 2020 Tacoma at this year’s Chicago Auto Show. However, the automaker also has a surprise up its sleeve for Windy City attendees this year.

The company released a teaser video and image today touting a new “TRD Pro off-road beast” that will make its debut in Chicago. This new vehicle will lead “the charge for a host of updates across the TRD Pro line-up,” the company said in a statement.

Auto Show News!

Nothing further is offered leaving so many options open. Will the Tacoma be getting a new TRD treatment? Is Toyota creating a separate TRD Pro vehicle not currently in the line-up? The picture is of no real help. (more…)

Ford Unveils New Heavy Duty Pickup Truck

Top dog in trucks ready to fend off challenges by GM, FCA.

by on Feb.05, 2019

Ford is ready to fend off challenges to its standing as the top producer of heavy-duty trucks.

Ford aims to retain its leadership in the heavy-duty segment even as archrivals General Motors and Fiat Chrysler bring out new models to challenge Ford’s leadership.

Ford is responding by unveiling the 2020 F Series Super Duty Truck that features a new 10-speed transmission, three different engines, including a new diesel engine, and a high-tech trailer back-up assistance set up to go along with more towing capacity.

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Kumar Galhotra, Ford president, North America, said the unveiling at the Chicago Auto Show is part of the broad product offensive the company will launch this year. (more…)

FCA Debuting Special Anniversary Minivans in Chicago

35th anniversary editions commemorate a major industry shift.

by on Feb.04, 2019

The 35th anniversary edition Chrysler Pacifica.

Fiat Chrysler will roll out a pair of special edition minivans at the Chicago Auto Show later this week to mark the 35th anniversary of the automaker’s original “people-movers.”

Few individual vehicles have had a more dramatic impact on the U.S. automotive market as did the original Dodge Caravan and Plymouth Voyager when they came to market in 1984, instantly clicking with buyers and rapidly spawning an array of competitors.

Beyond the Headlines!

While minivan sales today are running little more than a third of their one-time peak, they still remain a go-to product for millions of American families and, FCA hopes to take advantage of that with the 35th Anniversary Models it will roll out on Thursday at Chicago’s McCormick Place convention center.

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Range Rover Redux – 2nd Gen Evoque Breaks Cover

New platform, more technology for smallest Range Rover.

by on Nov.23, 2018

The 2019 Range Rover Evoque made a splashy debut in Britain on Thursday night.

At first glance, you might not recognize the compact ute has gotten a nearly complete makeover, but there have been plenty of significant changes made to the 2019 Range Rover Evoque, more than 90% of what you’d find under the skin of the compact SUV being all new.

First launched in 2010 as a 2011 model, the Evoque quickly became the most popular model in Land Rover history and, even as the first-generation ute approached the end of its run it has remained quite popular. But, in an increasingly crowded market, the British sibling of Jaguar is taking no chances.

Product News!

“When Range Rover Evoque made its debut back in 2010, it transformed the world of compact SUVs and the new model is set to continue that remarkable journey,” declared design director Gerry McGovern, at a splashy British unveiling on Thursday evening. “This characterful vehicle combines refinement and fun to create that all important emotional reaction that will turn heads and make people smile.”

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