First it was building a car specially designed to autonomously deliver its pies, now Domino’s is looking to develop an in-car app that allows users to order a pizza while they’re on the go.
Working with developer Xevo Inc., the Ann Arbor, Michigan-based pizza maker is following in the footsteps of Starbucks and others to allow motorists to order on the fly. The company doesn’t have a specific tie-up with a brand yet, but if the picture is any indication, General Motors is the leading contender.
Domino’s plans to launch its AnyWare pizza ordering platform, which will be part of Xevo Market, sometime this year. It will be preloaded in the vehicle’s infotainment system.
“At Domino’s, we want pizza ordering to be simple and always within reach, no matter where a customer happens to be,” said Chris Roeser, director of digital experience at Domino’s.
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“This new AnyWare platform will make ordering pizza easy, whether you’re in the car waiting for the kids to finish soccer practice or you’re on your way home from work.”
Customers will be able order their pizza with just a few taps on their vehicle’s touchscreen. Once the customer is logged in, they can save time by ordering their Easy Order or most recent order, and then track it with Domino’s Tracker, so they know when it’s out of the oven.
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Customers can locate their local store and call in an order from the in-car interface as well. The Domino’s ordering feature will be automatically loaded on millions of cars with the Xevo platform starting in late 2019.
“We’re excited to work with Domino’s, and to have them join the Xevo Market platform, which is already live in millions of vehicles on the road today. Domino’s is the world’s largest pizza company, and they’ve always been technological innovators,” said Brian Woods, chief marketing officer at Xevo.
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“Xevo Market makes it possible for Domino’s to reach people directly in their cars, streamlining mobile ordering to help busy consumers save time.”