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Mopar Gets Mitts on Ram 1500 in Chicago

FCA's aftermarket arm brings style, functionality to Ram trucks.

by on Feb.09, 2018

The outdoor-sport-themed 2019 Ram 1500 highlights the 200-plus Mopar parts and accessories available for the all-new truck.

Fiat Chrysler Automobile N.V.’s Ram and Mopar brands combined at the Chicago Auto Show to display an outdoor-sport-themed 2019 Ram 1500 that was modified with a selection of the more than 200 Mopar parts and accessories.

The show truck highlighted the menu of Mopar products available for the new Ram 1500. The fit, finish and function of all Mopar parts and accessories were developed in concert with Ram engineers and designers to harmonize with the all-new Ram.

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“At the Chicago Auto Show, Mopar is showcasing the art of the possible when it comes to accessorizing the all-new Ram 1500,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA. “With more than 200 parts and accessories, available at launch, Mopar delivers the largest array of factory-backed, authentic products to personalize the new Ram 1500 and make it truly one of a kind.”

The Flame Red 2019 Ram 1500 Big Horn Sport 4×4 showcased at the Chicago Auto Show is equipped for the outdoors with a 2-inch Mopar lift kit that delivers additional off-road clearance and an aggressive appearance, while accommodating oversize, large tread 35-inch tires.

(Upgraded Dodge Durango SRT blows into Windy City. For the story, Click Here.)

The new Mopar Ram Rack stores and transports a variety of lifestyle equipment and gear, is adjustable with the ability to slide all the way up to the front.

Mopar’s 18-inch, six-lug off-road beadlock-capable wheels with matching trim rings keep the tires pegged to the rims when aired down for increased off-road grip and traction.

Black Mopar off-road wheel flares accentuate the 35-inch tires and provide additional defense against trail hazards. Durable, body-length Mopar off-road cast aluminum running boards add both visual appeal and functionality, with a skid-resistant stepping surface that offers better grip in muddy or wet conditions.

The 5-ft. x 7-in. bed features a unique Mopar offering that will be available in the near future — a lifestyle Ram Rack, first shown as a prototype part on the Ram Macho Power Wagon concept vehicle at the 2016 Specialty Equipment Market Association (SEMA) Show. Large gear can be secured to the truck, demonstrating the capacity of the Ram Rack to store and transport a variety of lifestyle equipment.

(Click Here for more about FCA arguing about viability of a midsize pickup.)

The rear Ram Rack is adjustable, with the ability to slide all the way up to the front Ram Rack. The Ram Rack system mounts to the available production bed utility rails. A Mopar bed step, featuring an articulating arm, lowers down for easy access.

Other manufacturers have been following the Ram aftermarket product strategy.

Nissan used the Chicago Auto Show to display special versions of its full-size pickup truck that have been outfitted with a growing menu of accessories developed by the automaker.

(To see more about FCA’s recent personnel changes, Click Here.)

For the first time, Nissan is offering a factory-authorized suspension lift kit for select models of the Titan and Titan XD full-size pickups. The kits, developed by California-based ICON Vehicle Dynamics, offer what is described as a more aggressive exterior appearance, increased ground clearance and a suspension lift of up to three inches. Constructed for Titan and Titan XD Crew Cab 4×4 models, the suspension lift kits will be available beginning spring of 2018.

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