Chevy's Centennial Edition Silverado and Colorado have enjoyed impressive sales since being introduced.

Trucks are hot now as their sales account for a steadily growing share of vehicles sold in the United States.

But the popularity of trucks also runs very deep and is built on very solid foundation, according to Sandor Piszar, Chevrolet Truck marketing and advertising operations.

Piszar explained during a briefing this week that Chevrolet’s decision to bring out a “Centennial Edition” of its immensely popular pick-up truck has been a runaway success. “We can’t build them fast enough,” he said. 

The Centennial Chevrolet trucks come with a special version of the fabled “Chevy Bow Tie.” The bow tie on the Centennial trucks comes in a very dark blue and font spelling out Chevrolet in the center of the special insignia is the same as that used on the original trucks that Chevrolet built more than a century ago.

Chevy truck sales are booming too and that's expected to help the Colorado for the near term.

(Chevy unveils two special edition Colorados to mark centennial celebration. For more, Click Here.)

The Centennial Edition Silverado also is one of the priciest trucks in the Chevy lineup, starting on LTZ Z71 and also come with a spray-in bed liner with heritage bowties, Centennial Edition badging on floor liner, a “Centennial Blue” exterior, 22-inch premium Silver-painted wheels with chrome inserts and Chrome tow hooks, door handles, mirror caps and belt line.

Chevrolet also has created special “Legends” category for people, who have driven their trucks more than 100,000 miles or owned multiple Chevy Trucks.

(To see more about Chevrolet’s celebration of its truck centennial, Click Here.)

“For 100 years, Chevy trucks have been a part of the American Dream, as strong and dependable as the people who drive them. And as they are passed down through each new generation, one thing remains the same: Chevy trucks are from the family of the most dependable, longest-lasting full-size pickups on the road,” Chevy noted on its Centennial Web site.

Piszar said more than 30,000 Chevy owners have signed as Legends and Chevy has already built an advertising campaign around the owners who have stepped forward so they could be part of the Legends program.

(Pickups expected to have helped drive surge in sales in September. Click Here for more.)

“There is no other segment in the auto industry where we have this kind of passion,” added Piszar.

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