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Chevy Goes Big at SEMA Show With Luke Bryan’s Suburban

Custom ute focuses on Bryan's outdoors-oriented lifestyle.

by on Oct.31, 2017

Chevrolet customized a 2017 Chevy Suburban for country music star Luke Bryan.

It is “SEMA Week” in Las Vegas and Chevrolet has put together a display that features more than 20 concept and production vehicles, including a special edition of the ever-popular Chevrolet Suburban developed for country music star Luke Bryan.

Bryan introduced the Suburban, which includes a crate engine system and accessories that reflecting his “Huntin’, Fishin’ and Lovin’ Every Day” outlook.

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“Chevy has been part of our family and a part of our work life on the farm for as long as I can remember,” said Bryan. “If you were a Bryan, you drove a Chevy — and I’m a longtime Suburban owner.

“This partnership is a natural fit for me and this unique Suburban represents everything I and my family want for our outdoor adventures,” he said.

Bryan’s Suburban concept accommodates the outdoor activities he enjoys with his children. Chevrolet designers developed the vehicle using the family wish list for an outdoor activity vehicle, which included more access to the open air.

(Chevy, Hot Wheels team up for 50th anniversary Camaro. For the story, Click Here.)

Luke Bryan's custom Suburban focuses on his outdoors-oriented lifestyle.

The suspension was lifted and rides on modified 22-inch Chevrolet Accessories wheels mounted on 35-inch-tall off-road tires and Brembo performance brakes. There’s also a roof-mounted equipment carrier with a fishing rod holder.

“This concept is all about maximizing the Suburban’s space and utility for a family that truly enjoys hunting, fishing and other outdoor activities,” says Todd Parker, Chevrolet Design director. “There’s plenty of room for all their gear, along with added amenities that make the journey more enjoyable.”

In addition to the functional enhancements, Bryan’s Suburban concept also features a custom Hunter Bronze exterior color with Dark Carbon accents and camo graphics, a roof-mounted light rack and a custom lower fascia. The liftgate was re-engineered to swing outward rather than upward and incorporates a custom spare tire mount.

Like other regular-production 2018 Suburban models, Bryan’s concept is powered by a direct-injected 5.3-liter V-8, rated at 355 horsepower and 383 lb-ft of torque, that’s backed by a six-speed automatic transmission. The 5.3-liter engine is part of the classic Chevrolet Small Block family that’s delivered proven power and dependability for more than 60 years.

The Suburban also features a locking rear differential for sure-footed traction in the outdoors and an 8,000-pound trailering rating (4WD with NHT Max Trailering Package).

Chevy customized Luke Bryan's Suburban using a wish list created by the singer's family.

(Click Here for the trucks Chevy is bringing to SEMA.)

Chevrolet Accessories mesh grille, black tubular assist steps, Thule Canyon roof basket with optional extensions, roof rack cross rails, black Chevrolet bowtie emblems and a “Hunter Bronze” exterior color with Dark Carbon accents and camo graphics as well as a unique lower fascia and a roof-mounted light rack by Baja Designs and swing-out tailgate with spare tire mount

On the inside thre are Chevrolet Accessories Bluetooth headphones by Kicker, Black and Two-Tone Olive interior color with Anodized Orange and Dark Carbon accents and fully trimmed seats with Argon piping and platinum camo-pattern perforated inserts.

Chevrolet is also displaying a full line of crate engines that can be purchased by anyone who wants to pack more car into their own automobile or truck. Chevrolet Performance offers the industry’s largest portfolio of performance crate engines, GM officials said.

The portfolio includes more than 50 Small Block, Big Block, LS-Series, LSX-Series and LT-Series engines, along with Circle Track, COPO, E-ROD and Connect & Cruise packages that push the number of choices to more than 120. Nearly 30 of them are on display this week at the SEMA Show in Las Vegas.

An all-new Duramax diesel engine block — the first brand-new Duramax block ever from Chevrolet — also is joining the Chevrolet Performance catalog for 2018.

(To see more about Chevy bringing beach to SEMA, Click Here.)

“Chevrolet Performance’s expanding lineup offer a crate engine, Connect & Cruise system or engine block for every enthusiast and every project,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports. “Along with unmatched choice, we offer the peace of mind that comes only from factory-engineered systems tested to the same standards as production vehicles.”

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