Use the ride-sharing app on your smartphone and you’re likely to have a driver pull up in some basic econobox. Sign up for one of the car-sharing services and you’ll usually find a similarly no-frills model waiting as you rent by the hour.
But Mercedes-Benz wants to take things a bit upscale as it announces new deals with Uber, the largest American ride-sharing service, and short-term rental company Car2Go.
Automakers from around the world have been rushing to find new ways to expand into new mobility services ventures. General Motors, for one, went so far as to invest $500 million into Uber’s prime competitor, Lyft, last year. But the new Mercedes-Benz deals could give reason for upscale motorists to try out ride and car-sharing alternatives.