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Honda Shows Up Silverado, F-150 with New Video

Honda touts features of new Ridgeline unmatched by Ford, Chevy.

by on Jun.13, 2016

Not wanting to be left out of the "Great Truck Bed Debate of 2016," Honda provided its own video about the durability of its composite bed.

Anything Chevy and Ford can do, Honda can do better.

That’s what the Japanese automaker appears to be telling the other two makers in a new video it released on the heels of the Chevy video questioning the durability of the aluminum bed of the Ford F-150.

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Chevy dropped 800-plus pounds of landscaping bricks into the steel bed of the Silverado and bed of the F-150. After the stones are removed, the rolled steel bed of the Chevy shows just scratches and a few dents while the F-150’s bed showed punctures and a crack. Then they allowed several “real people, not actors” to have a look.

“I’m surprised they’re trying to put a product out like this, ya know, and they’re supposed to sell ‘Ford Tough,’” said one person. A second person echoes the sentiment, saying: “I think Ford needs to change their motto.”

(Chevy needles Ford about lightweight status. For more, Click Here.)

Honda stepped up just a day later with video release of its Ridgeline and the composite bed. The video, according to Honda officials, was made months ago just to show the durability of the bed, not as a “response” to Chevy ad.

However, the Honda video does give them a chance to take things just a step further. After dropping the blocks, they cleaned out the bed and noted that composite bed hardly looked damaged at all.

Brad Nelson, Honda public relations manager, observes that the composite bed just a few scratches that were hard to see because the bed, which is black all the way through the thickness of the bed.

After clearing more than 800 pounds of landscape bricks out to the back of the Ridgeline, the composite bed looks pretty good.

This is where the “we can do better” part starts. Nelson closes the gate on the truck bed only to reach under the lower right corner of the gate to open it, well, like a gate. After he swings it open, he then rather pointedly opens the in-bed trunk noting that it’s just fine.

(Click Here for TDB’s First Drive in the new Ridgeline.)

After not so subtly making the point that these are features that neither the Silverado nor F-150 have, Nelson closes everything up and says, “It looks like we’re ready to go.”

Actually this isn’t even the biggest test that Honda’s put the new Ridgeline through on that front. It dropped more than 1,500 pounds of river rock into the composite bed showing how tough the new truck is.

The Ridgeline faces a tough battle for truck buyers in the U.S. not only because Ford and Chevy are solidly No. 1 and No. 2 in the market, but Ram has really asserted itself as No. 3 and is pushing hard to gain ground. Adding to that is the fact that the Ridgeline is being re-introduced after being off the market for a couple years as the automaker rethought its design, which was a little less “tricky” than the competition.

Honda came back with a vengeance and, as usual, found ways to be innovative. The maker’s 7.3-cubic-foot in-bed trunk is the only one in the segment. And as the video shows, the bed is ready to handle the tough stuff that trucks are often required to tackle.

(For more on the new Ridgeline’s features and fuel economy, Click Here.)

The new the base 2017 Honda Ridgeline in RT trim starts at $29,475 – plus $900 in delivery fees – in front-drive mode; the all-wheel package bumping that to $31,275. The top-line Ridgeline RTL-E Black package will set you back $42,870.

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2 Responses to “Honda Shows Up Silverado, F-150 with New Video”

  1. therr says:

    Yes but, can you access the in floor storage compartment when the bed is full of camping gear or 800 pounds of landscaping bricks or a snowmobile? Oh, wait. A snowmobile won’t fit in the Ridgeline bed. It is too short. You can access the bed side storage on a Ram when the bed is full, and the interior in floor storage compartments can be accessed while traveling down the highway.

  2. harley says:

    Honda still smoking a pipe dream. They are a legend in their own mind and ads. In reality, they have lost their mojo and still trying to find how to regain their footing.
    Just look at the CVTs in their smaller autos and all the lawsuits filed on them.
    How gutless their new autos are…compared to the older models.
    There are better products on the market, today.
    They are spending too much time on robots and less on autos, it appears.
    And I have and own Honda…