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Toyota Adding “Limited-Edition” Camry Spin-Off in Bid to Bolster Sales

Nissan and Ford continue making inroads toward the top spot.

by on Feb.05, 2014

Toyota is bringing out a new Limited Edition Camry in the middle of the 2014 model year to keep ahead of the Nissan Altima and Ford Fusion in sales.

Toyota will roll out a “Limited Edition” version of the midsize Camry sedan during this week’s Chicago Auto Show media preview – and it could arrive at a critical time for the perennially popular midsize sedan.

The Camry Hybrid SE Limited Edition, which delivers a 40 mpg City rating, will reach U.S. showrooms at a time when the sedan may be losing momentum and risking its position as America’s best-selling passenger car.

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Camry sales declined by 27% in January and Bill Fay, Toyota Motor Sales vice president, said the decline was in part due to a short fall in deliveries to fleet buyers. The sharp decline left the Camry roughly 800 units ahead of the Nissan Altima in the race for best-selling car title. The Altima also surged past the Honda Accord, which found itself in fourth place in the critical mid-sized car segment after being passed by the Ford Fusion – a result most analysts would have dismissed as unlikely only 18 months ago.

The Camry is looking to keep the top spot in U.S. car sales in 2014.

Toyota, however, appears ready to fight for the sales crown with the introduction of a new Camry Hybrid SE Limited Edition offers fans of America’s best-selling car as a new variant for the 2014-and-a-half model year.

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The limited edition model combines many of the Camry SE grade’s features with the Toyota Hybrid Synergy drive. The new Camry Hybrid SE Limited Edition is powered by a 2.5-liter, four-cylinder engine and hybrid system with nickel metal hydride battery that yields a total system output of 200 horsepower.

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The Camry Hybrid SE Limited Edition also comes with the Camry SE front fascia, headlights, side rockers, rear valance, rear bumper, rear spoiler and 17-inch wheels with low-profile tires to embolden the sedan’s exterior. The interior of the hybrid Camry SE is equipped with the four-spoke, leather-trimmed, steering wheel, silver interior trim, instrument panel, center stack trim, and front and rear seats from the Camry SE grade.

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The 2014.5 Camry Hybrid SE Limited Edition arrives in showrooms later this month with an MSRP of $27,845. An available upgrade package for $2,215 includes a moonroof and Display Audio with Navigation and Entune Apps Suite. Production of the Camry Hybrid SE Limited Edition will run from February to June 2014 and will be limited to 5,000 units.

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One Response to “Toyota Adding “Limited-Edition” Camry Spin-Off in Bid to Bolster Sales”

  1. dwight mannsburden says:

    Now with Flame Red interior.