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Qoros Doubles Down in China

Chinese-Israeli maker adding hatchback to model line-up.

by on Dec.30, 2013

Qoros unveiled a teaser of its newest model for China in 2014: a hatchback.

New car buyers in China will have one more option in 2014. Qoros released a teaser photo of its second model that will debut at the Geneva Motor Show in March.

The new vehicle, which will join the Qoros 3 in the company’s line-up, will go on sale in China after its debut in Europe.

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The yet-to-be-named model is a five-door hatchback that is likely to borrow much of its styling from the aforementioned Qoros 3. In fact, the photo shows the grille of the new model and it looks almost the same as the company’s other model.

In addition to a similar look, it will have identical technology, including the company’s QorosQloud infotainment system accessible through an eight-inch touch screen. The system includes navigation, vehicle maintenance and access to social media.

The new hatchback follows the company’s stated plans to unveil a new model every six to 12 months.

The product of a 50/50 joint venture between Chery Automobile and Idan Ofer’s Israel Corp., Shanghai-based Qoros Auto Co., Ltd. Ofer is one of Israel’s richest people.

The company has been focused on providing high-quality, China-built vehicles since it debuted the Qoros 3 at last year’s Geneva show. It appears to be making good on that declaration.

(Qoros debuts new sedan for Chinese market. For more, Click Here.)

In September, it became the first car developed in China to be awarded five stars in Euro NCAP crash tests, and also earned the highest score so far in the organization’s 2013 assessment program. Qoros plans to expand its line-up steadily over the next few years with the ultimate aim of offering a comprehensive range across of models in all major vehicle segments.

(Click Here to read more about other new brands in China.)

The company has smartly worked with a slew of top-notch suppliers – Magna Steyr, TRW, Continental, Bosch, Getrag, Benteler, Lear, Microsoft, and Harman – to help ensure the vehicles would meet those expectations.

Also, if Qoros plans to sell vehicles in other countries, such as the United States, the quality levels will need to be higher than those typically accepted in China. During the previous Geneva show, Ofer did suggest that the U.S. market could be part of the company’s growth, calling it “secondary” to the rollout plans for Qoros. But before moving on to another meeting there, he paused to re-think that comment. “I shouldn’t say anything that you’ll remind me of in the future if I change my mind.”

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