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Nissan Looks to Bond with NISMO Owners with Smartwatch

Maker’s performance brand buyers can get biometric data on watch.

by on Sep.12, 2013

Nissan's new NISMO smartwatch provides drivers real-time biometric data.

In a bid to bridge the world of motor sports and trendy electronics, Nissan plans to offer a smartwatch designed specifically for drivers of Nissan’s sporty NISMO cars.

The NISMO Concept Watch will connect a driver to the car and will provide drivers with real-time biometric data. NISMO is the performance arm of Nissan.

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Nissan describes the NISMO watch as the “first step” into wearable technology and epitomizes its “fan first” approach to performance. A number of electronics technology companies such as Sony and Samsung, which are touting high-tech watches as the next great computing device.

“Wearable technology is fast becoming the next big thing, and we want to take advantage of this innovative technology to make our NISMO Brand more accessible,” said Gareth Dunsmore, Marketing Communications general manager, Nissan in Europe.

The watch will provide drivers with the following information:

  • Monitor the efficiency of their vehicle with average speed and fuel consumption readings
  • Access vehicle telematics and performance data while on track
  • Capture biometric data via a heart rate monitor
  • Connect to the car using a smartphone app via Bluetooth Low Energy
  • Receive tailored car messages from Nissan

“Out on the track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan NISMO (drivers), and it is this technology we want to bring to our fans to enhance their driving experience and NISMO ownership,” Dunsmore said.

Earlier this year, Nissan launched the NISMO Lab – a mobile laboratory that features the latest, advanced biometric training tools such as brainwave technology and JukeRide – a cutting-edge performance analysis tool, that captures live biometric and telematics data from the race cars and Nissan’s drivers during races.

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Dunsmore said NISMO’s vision is to take these digital age technologies and make them available to athletes from other disciplines and to Nissan owners through future wearable tech. Three key technologies have already been identified for future development:

It will allow drivers to monitor the efficiency of their vehicle with average speed and fuel consumption readings, access vehicle telematics and performance data while on track, capture biometric data via a heart rate monitor, while connecting to the car using a smartphone app via Bluetooth Low Energy and receiving tailored messages from Nissan.

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The NISMO Watch will use a lithium battery and will be charged by micro-USB, with a battery life of more than seven days under normal conditions. The special watch, which will be available in three colors, black, white as well as a red and black combination and feature a futuristic design, will also track and rate the user’s social performance across Facebook, Twitter, Pinterest and Instagram via Nissan’s proprietary Social Speed software.

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One Response to “Nissan Looks to Bond with NISMO Owners with Smartwatch”

  1. Jorge M. says:

    More electronic distractions for a driver are NOT a good idea. I hope that there are some major class action lawsuits against all auto makers who continue to add more driver distractions to vehicles as it has been documented that these distractions increase accidents. A few billion dollar judgments should slow the electronic toys from finding their way into the driver’s seat.