BMW launched what it described as a new era in “sustainable” transportation by unveiling its new mega-city vehicle, the i3.
“Innovation drives change and revolution innovation can change society. We are in the starting blocks for sustainability mobility,” said Norbert Reithofer, BMW’s chief executive officer, who compared the new vehicle to the mobile phone, which changed the way we communicate with the world and opened up new business opportunities.
“We are entering a new era,” Reithofer added, during a press conference today in New York, adding that BMW’s research indicates that electric cars and sustainable and connected transportation are the wave of the future particularly in large cities around the globe. (more…)