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Ford’s F-150 Fit for a King — Ranch, That Is

King Ranch F-150 gets more luxury, technology and bling.

by on Sep.28, 2012

The 2013 Ford F-150 King Ranch gets a new three-bar grille and a new chrome option for even more style.

When Ford debuted the F-150 King Ranch SuperCrew in 2000, the truck market had never seen anything like it.

It was a match made in marketing heaven. Team the country’s best-selling truck with one of the largest and most famous ranches in the world, located in Texas, the biggest truck market in the country. Cover the interior in sumptuous Chaparral leather and you’ve got a range-topping truck that shines a halo on the whole line.

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So to update the King Ranch edition, Ford added more luxury details, more technology and more bling and introduced it where it only makes sense – the State Fair of Texas.

When it comes to the King Ranch, it's all about the leather-lined interior. For the first time, the King Ranch will come with a black interior, in addition to Adobe.

“While others are just starting to understand the appeal of Texas innovation and luxury, we’re proud to have worked with our longtime partners at King Ranch who helped define both,” Ford General Marketing Manager Dave Mondragon said. “The latest F-150 King Ranch extends this honor and tradition.”

Outside, the latest F-150 King Ranch features a bold new three-bar grille and available new 20-inch machined aluminum wheels. There’s also an available monotone paint option and customers can add a special King Ranch chrome package for additional luxury cues.

The King Ranch was the first super luxury pickup truck package.

Of course, the interior starts with seats wrapped in rich Chaparral leather. An all-new black interior environment is available (in addition to traditional Adobe), plus smart technology like standard MyFord Touch® optimized for truck owners, standard ambient interior lighting and available class-exclusive HID headlamps.

The 2013 King Ranch is available with a choice of 5.0-liter V-8 or the twin-turbo 3.5-liter EcoBoost engine, which provides the power of an eight-cylinder engine and the fuel efficiency of a six-cylinder while achieving a best-in-class 11,300 pounds of trailer towing capability.

Both engines are mated to a fuel-saving electronic six-speed automatic transmission with tow/haul mode and SelectShift® capability.

“King Ranch is built on the heritage, hard work and innovation of seven generations of King family descendants and employees, just like what Ford has built into its F-Series pickup trucks,” said King Ranch Chairman Jamey Clement. “It’s why we trust Ford as a genuine partner and why we depend on a fleet of 260 Ford trucks to get the job done every day at King Ranch.”

The 2013 F-150 King Ranch is one of 10 updated models in the F-Series lineup that includes changes to XL, XLT, Lariat, Platinum, SVT Raptor and the introduction of the all-new F-150 Limited.

Significant features include available Hill Descent Control, segment-first HID headlamps that are brighter and whiter than traditional headlamps, and segment-exclusive power-folding and telescoping trailer tow mirrors.

Available MyFord Touch, powered by SYNC®, brings industry-leading connectivity technology to Ford trucks – optimized for truck owners with specialized buttons they can operate while wearing gloves, and a larger screen for improved readability.

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