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Porsche Makes Plans for New U.S. HQ

Will include “Customer Experience Center.”

by on May.12, 2011

With sales booming and new products like the Cajun crossover coming, Porsche prepares plans for a new U.S. headquarters.

With its sales on the upswing, Porsche Cars North America has announced plans for a lavish new headquarters in Atlanta, near the brand new International Terminal at Hartsfield-Jackson Atlanta International Airport.

The plans call for the construction of a new office building to house 400 employees, including a Technical Service and Training Center, as well as a brand new Customer Experience Center that will feature a handling road course to show off the capabilities of Porsche’s industry-leading vehicles.

Groundbreaking is planned for this fall with the move-in date scheduled for the second half of 2013, Porsche officials said.

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“The unparalleled nature of the Porsche ownership experience absolutely deserves an equally unique home. That is what we’ll create with our new headquarters – a concept completely new to the U.S. automotive industry, and one that delivers our brand and product experience to our employees, dealers and customers alike,” said Detlev von Platen, President and CEO of Porsche Cars North America.

“Our new American headquarters will allow us to finally bring together all our major sales, after-sales and financial services capacities, thus making us an even stronger organization.  It also sends a strong message to our dealers and our customers that we believe in the strength of the U.S. market and its future growth,” von Platen explained. “At the same time, this decision demonstrates our commitment to the State of Georgia and the City of Atlanta to remain a vital part of this vibrant region.”

The decision to stay in Atlanta was the result of a thorough, more than one-year long search and evaluation process that spanned metropolitan Atlanta and several out-of-state sites. The new headquarters will not only be home to PCNA, but also to Porsche Financial Services, Inc., and Porsche Business Services, Inc. which are both currently located in Lisle, Illinois.  Other Porsche businesses will also be included, building a solid foundation for further expansion of Porsche’s largest market worldwide.

With over 25,000 cars sold in 2010, PCNA finished last year up 33% over the previous year. Sales have continued to grow this year and with brand new generation of Cayenne SUVs and the latest addition to the brand, the Panamera Gran Turismo, Porsche is poised for continued success in the United States, von Platen said.



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