Well, that plan seems to have been forgotten.
GM’s U.S. vice president for Chevrolet, Rick Scheidt, used the nickname in a press release bragging about the increasing four-cylinder take rate for Chevy, err, Chevrolet vehicles.
“Chevrolet’s investment in advanced engine technology is reflected in the increased popularity of our four-cylinder models,” Scheidt said. “These technologies offer the performance and refinement drivers expect from Chevy in smaller engines that deliver the fuel efficiency they want.”
In June, GM released what officials later described as a “poorly worded” memo to employees encouraging them not use the popularized nickname Chevy when referring to the Chevrolet brand. GM quickly backpedaled, sending out a media release saying that: “We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover ‘Chevy’.”
The word Chevy is a cultural icon, embraced in the company’s past commercials and in Don McLean’s famous song, “American Pie.”
The leaked memo caused quite a stir as most Chevy lovers couldn’t believe that GM would ever attempt to discourage the usage of the beloved nickname.
Looks like Chevrolet’s U.S. vice president has decided that Chevy is OK afterall.
Tags: Chevrolet leaked memo, Chevrolet nickname, Chevy, Chevy leaked memo, Chevy nickname, Don McClean, Drive my Chevy to the levy, GM leaked memo, TheDetroitBureau.com., bryan laviolette, general motors, leaked memo