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Ford Announces Pricing for Upgraded 2011 Ford Edge and Edge Sport

A challenging year ahead for the top-selling CUV.

by on Jul.14, 2010

Ford's 2011 Edge Sport gets a more distinctive look for the coming model-year.

Ford today announced complete pricing for its improved and upgraded 2011 Ford Edge.  For openers, the pricing of the base SE and SEL models is down $200 versus current 2010 pricing.

The SE front-wheel-drive version will start at $27,995. The SEL FWD
version will start at $30,995.  The Limited FWD, the single most popular model of the Edge, will start at $34,995

The completely revised Edge Sport FWD will start at $36,995. Pricing of the Limited includes following new equipment: Sony audio with HD radio, MyFord Touch, rear view camera, 10-way power driver’s seat in lieu of 6-way, capless easy fuel, MyKey, select shift and 285-horsepower 3.5L Ti-VCT engine, now 20 horsepower stronger, with EPA ratings of 19 mpg city, 27 highway.

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Data At Hand!

Pricing of the Sport includes an array of new features, such as a 22-inch wheels, Sony audio with HD radio, MyFord Touch, rear view camera, 10-way power heated drivers seat in lieu of 6-way, heated memory seats and mirrors, 6-way power passenger seat, the 304-horsepower 3.7L Ti-VCT engine borrowed from the Mustang, and select shift with paddle shifters.

Significantly, 2011 Ford Edge Sport will get a more distinctive look for the coming year, including a tuxedo black-out grille.

(Click Here for more on the 2011 Edge and Edge Sport.)

All prices include destination and delivery charges.  The all-wheel-drive system, available on SEL, Limited and Sport models, adds $1850 to the base price.

The Edge has consistently been the market’s best-selling crossover-utility vehicle, though it has been getting edged out by the new Chevrolet Equinox, in recent months, and the segment only promises to get more competitive going forward.

One of the big questions for the coming model-year is how Edge will be impacted by Ford’s decision to migrate the classic SUV, the Ford Explorer, from a truck-like body-on-frame to a car-based crossover platform.  Some analysts warn that the move could leave the two Ford models competing for much the same buyers, even though the automaker is still expected to market Explorer as a more rugged model for those who still like true off-road capabilities..

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