Detroit Bureau on Twitter

Campbell New General Manager at Chevrolet

GM’s volume brand gets a veteran to increase share and sales.

by on Dec.09, 2009

Chevrolet General Manager Jim Campbell

Year-to-date total Chevrolet sales, at 1.2 million units, are off 27%.

James Campbell is now general manager of Chevrolet. In a late afternoon announcement, Susan Docherty, GM’s new vice president Sales, Service and Marketing, said that the 45-year-old veteran immediately replaces Brent Dewar, previously vice president global Chevrolet.

Dewar will retire effective April 1, 2010. Until then, Dewar will work closely with Campbell to ensure a smooth transition at Chevrolet and will be on a special assignment supporting Mark Reuss, GM president North America, in his new role.

All are under extreme pressure to increase sales and market share while cutting incentives at the once proud bowtie brand.

When asked yesterday how long his many recent new appointments have to deliver results, GM chairman and CEO, Ed Whitacre, tersely said “not long.”

Year-to-date Chevrolet sales, at 1.2 million units, are off 27%.

If GM is going to hang on to share – let alone increase it — as Hummer, Pontiac, Saab, and Saturn are phased out, Chevrolet must do the heavy lifting. And don’t think this is a trivial number. Even the weakened non core brands sold well over 10,000 vehicles in November in total.

Before his new general manager role, Campbell ran GM’s Fleet and Commercial Operations. He also held positions in field sales, retail incentives, marketing and customer relationship management.

He has played what GM describes as “important roles in many product launches,” including the Chevrolet Impala, Monte Carlo, Colorado and Corvette.

“Jim has a strong track record of building relationships and partnerships with dealers and customers, and deep Chevrolet experience,” Docherty said. “His energy, drive for results and willingness to take risks are great assets for leading the growing global Chevrolet brand.”

GM Car Deliveries by Marketing Division

Nov 2009 2008 % % S/D 2009 YTD 2008 YTD %
Buick Total 5,571 5,220 6.7 16.0 52,322 86,201 -39.3
Cadillac Total 4,447 4,879 -8.9 -0.9 56,487 98,079 -42.4
Chevrolet Total 38,631 33,055 16.9 27.0 492,362 660,322 -25.4
Car Core Brand Total 48,649 43,154 12.7 22.5 601,171 844,602 -28.8
Pontiac Total 7,300 11,383 -35.9 -30.3 160,497 232,278 -30.9
Saab Total 293 717 -59.1 -55.6 5,676 16,904 -66.4
Saturn Total 1,794 3,532 -49.2 -44.8 27,509 76,191 -63.9
Car Non-Core Brand Total 9,387 15,632 -40.0 -34.7 193,682 325,373 -40.5
GM Car Total 58,036 58,786 -1.3 7.3 794,853 1,169,975 -32.1

-

GM Light Truck Deliveries by Marketing Division

Nov 2009 2008 % % S/D 2009 YTD 2008 YTD %
Buick Total 3,056 2,296 33.1 44.7 37,747 42,087 -10.3
Cadillac Total 5,274 3,936 34.0 45.6 37,860 49,845 -24.0
Chevrolet Total 61,032 62,040 -1.6 6.9 711,121 993,464 -28.4
GMC Total 20,910 19,402 7.8 17.1 222,313 332,951 -33.2
Truck Core Brand Total 90,272 87,674 3.0 11.9 1,009,041 1,418,347 -28.9
HUMMER Total 221 1,454 -84.8 -83.5 8,721 25,315 -65.6
Pontiac Total 126 757 -83.4 -81.9 9,393 18,624 -49.6
Saab Total 78 135 -42.2 -37.2 2,136 3,285 -35.0
Saturn Total 1,943 4,598 -57.7 -54.1 40,067 99,243 -59.6
Truck Non-Core Brand Total 2,368 6,944 -65.9 -62.9 60,317 146,467 -58.8
GM Light Truck Total 92,640 94,618 -2.1 6.4 1,069,358 1,564,814 -31.7

Tags: , , , , , , ,

Comments are closed.