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Volkswagen Launches GTI on a Mobile Device

Six U.S. players will win customized GTI MKVI cars.

by on Oct.22, 2009

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The free Real Racing GTI App is now available.

Volkswagen of America, Inc. today announced the launch of the all-new 2010 GTI via the App Store by making available a free version of the Firemint Real Racing game that exclusively features the all-new 2010 GTI.

VW claims this is the first time an automotive manufacturer has used the App Store to launch a new vehicle. Additionally, users of the Real Racing GTI App in the U.S. can compete for the chance to win one of six, limited-edition 2010 GTIs that are fully customized inside and out.

The free Real Racing GTI App is available worldwide, and it allows players to experience the all-new 2010 GTI right in the palms of their hands on iPhone and iPod touch. (One hopes while not actually driving) With a redesigned exterior with more aggressive headlights and the signature red-striped grille, to the sporty interior with a “race-inspired” steering wheel, the all-new 2010 GTI races its way to life on the screen for what VW dubs as a “thrilling gaming experience.”

“With the personalization of media and the challenges inherent with reaching constantly connected consumers, we tasked ourselves to rethink the way we launch vehicles in order to engage our consumers in a meaningful way,” said Tim Ellis, Vice President of Marketing, Volkswagen of America.

“The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices — most often an iPhone. Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could.”

U.S.-registered players will be challenged to put their skills to the test for a chance to win one of six limited-edition 2010 GTI models. The more they play, the more chances they have to win. Each week for six consecutive weeks beginning today, one player will be chosen to win the ultimate racing prize: a GTI MkVI, individually numbered as a specially tuned version of the hatchback. Each model includes the GTI’s 2.0T 200 horsepower, four-cylinder engine, a performance tuned suspension finished with black, VW motorsport 18-inch all-new wheels, and special interior touches, including carbon fiber-look trim, a numbered dash plaque, and stitching in the front headrests. For more information on the competition visit: www.vw.com/RealRacingGTI.

The Real Racing GTI App is available free from the App Store on the iPhone and iPod touch or at www.itunes.com/appstore/. No purchase is necessary to enter the contest, which officially ends on December 2 at 11:59 PM.

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One Response to “Volkswagen Launches GTI on a Mobile Device”

  1. Ken Zino says:

    Volkswagen of America announced on November 9th that Joseph Chase of Cuyahoga Falls, Ohio was the first to win one of six, limited-edition GTI MkVI vehicles as part of its free new gaming app, Real Racing GTI.

    Since its debut two weeks ago, the Real Racing GTI app continues to be one of the hottest free apps on iTunes with more than 2 million downloads.

    “Consumer response to Real Racing GTI has been phenomenal, and thanks to fans like Joseph Chase, the game is still one of the top free apps on iTunes,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc.

    “More than 2 million consumers have already downloaded the free app, and we are thrilled they have reacted to it with such enthusiasm and in such a short time frame.”