When the BMW Group for the first time displays all three of its brands under one roof the Frankfurt Motor Show opens this September, the BMW Group for the first time displays all three of its brands under one roof in Hall 11.
The highlight of BMW’s 2009 motor show presentation is a circuit of several hundred meters length that encloses the entire exhibition space and on which the BMW fleet and several world premieres will be presented. Visitors will be seeing the vehicles in motion during the show.
The news at the BMW stand will be on the world premieres of two hybrid vehicles, BMW ActiveHybrid 7 and ActiveHybrid X6, as well as on the world premieres of the BMW 5 Series Gran Turismo and the BMW X1. A concept car is also promised.
In 2003, 2005 and 2007, the BMW brand presented itself in a Cubist building on the so-called Agora while MINI and Rolls-Royce Motor Cars were located in different halls. Presenting the three brands so close to each other this year will allow BMW Group to stage various corporate initiatives.
BMW’s 2009/2010 Sustainable Value Report will be presented at the BMW Group press conference on September 15. Sustainability is the central theme of the BMW Group’s exhibition stand concept as well: The company applies a reusable exhibition system to motor shows and exhibitions. The concept is based on modular, reusable structural elements which reduce the amount of demolition material and waste.
The Mini Stand will continue the birthday theme as it continues to play up its 50th anniversary. Mini world premieres include the birthday editions MINI 50 Camden and MINI 50 Mayfair, as well as unspecified new product innovations.
The highlight of the Rolls-Royce stand will be the world premiere of the Ghost. The stand itself has been designed as an open building with a daylight roof in which Rolls-Royce presents not only the Ghost, but also the Phantom product range with the Phantom Extended Wheelbase, the Drophead Coupé and the Phantom Coupé.